Know exactly what marketing to do this week

You can build the software. Getting users is the hard part. Week1 gives you a short, specific marketing plan every week, sized to the time you have, and it gets sharper each week from what actually worked for you.

14-day free trial. No charge today. Cancel anytime.

The problem

Here's why your marketing isn't working

Sound familiar?

You're shouting into the void

Posting links, launching on Product Hunt, DMing strangers, and getting crickets. Nobody knows who you are yet.

You're overwhelmed by options

X, LinkedIn, Reddit, newsletters, search, ads... You try everything, stick with nothing.

Marketing feels like a second job

You're a solo founder. You're already building, supporting users, handling everything. Where's the time?

The journey

Week1 moves you from invisible to growing

You don't need a grand strategy. You need the right next step. Week1 moves you through four stages as you get traction.

1

Presence

Show up where your audience already is. Don't pitch yet, just be visible.

2

Conversations

Reply, comment, DM. Build real relationships with a handful of real people.

3

Audience

Turn scattered interest into an audience you own: a list, a community, somewhere people opt in to hear from you.

4

Growth

Your product is catching on. Week1 keeps the momentum going to your first 500 users.

Week1 knows which stage you're in and gives you the actions that move you to the next one.

The Week1 loop

It gets sharper every week

This is what makes Week1 different. Every week you tell it what happened, and it builds the next plan around what actually worked for you, and drops what didn't.

1

Get your plan

On your planning day, a short set of specific actions lands, sized to your time: 1 to 3 hours, 3 to 6 focused actions.

2

Do the work

Work through it step by step, with real examples. Tick actions off as you go.

3

Check in

On your check-in day, a 2-minute reflection: what you did, and what happened.

4

It sharpens

Week1 builds on what worked and drops what didn't. Next week's plan is better than this one.

The more you use it, the more it learns about what actually moves the needle for your product.

What to expect

What to realistically expect

Marketing like this is a slow burn, not a growth hack. If you're starting from scratch, here's the honest arc. If you already have some traction, you'll move through it faster.

Week 1-2

Planting seeds

You're showing up, being helpful, starting conversations. Building the foundation.

First replies and acknowledgments
Week 3-4

Getting recognized

People remember your name. You get DMs, follow-backs, "hey I've seen you around."

People start reaching out to you
Week 5-6

Trust converts

Conversations become "what are you building?" moments. People check out your product because they trust you.

First users from relationships
Week 7-8+

Compounding

Your network grows. Users refer others. The same weekly effort produces bigger results.

Organic growth kicks in
In the app

See it in action

A weekly Week1 plan, sized to your time

Your plan for the week: a short set of specific actions, sized to your time.

The Week1 weekly check-in

The 2-minute check-in. Tell Week1 what happened, and next week's plan gets sharper.

Your Week1 dashboard: this week's progress and your user growth

Your dashboard: this week's progress and the outcomes that actually matter.

Who it's for

Built for your first 500 users

Week1 is for solo software founders getting from 0 to 500 users. That first stretch, earning enough real traction to learn what works, gather feedback and improve, is the hardest part, and it's exactly what Week1 is built for.

Pricing

Simple pricing

One plan. Everything included. Cancel anytime.

Monthly
$25/month

Billed monthly. About $6 a week.

Start free trial

Prices are in USD and exclude tax. VAT or sales tax (for example 20% in the UK) is added at checkout based on your location.

Every plan includes
✓

A fresh marketing plan every week, sized to your time

✓

Step-by-step actions with real examples to follow

✓

A weekly check-in that makes next week's plan smarter

✓

Progress tracking on what matters: conversations and users

Start with a 14-day free trial. You're not charged today.

M

Building software has never been easier. Getting anyone to notice it is the hard part now. As a solo founder I could ship features all day, but marketing meant staring at a blank page, trying ten things, and sticking with none of them.

So I built the tool I needed: a short, specific plan every week, sized to the time I actually have. I use Week1 to market Week1. If you can build but can't get users, I made this for you.

Michael

Founder, Week1

Ready to stop guessing?

Start your 14-day free trial and get your first plan in minutes. No charge today, cancel anytime.

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14-day free trial. Cancel anytime.