Now accepting early access signups

Know exactly what marketing to do this week

Week1 gives solo founders a clear, focused marketing plan each week — just 1-3 actions, sized to fit your schedule. No more guessing, no more overwhelm.

10x
Higher conversion
15-30
Minutes per week
1-3
Focused actions weekly

Here's why your marketing isn't working

Sound familiar? You're not alone.

You're shouting into the void

Posting links, launching on Product Hunt, DMing strangers — and getting crickets. Nobody knows who you are yet.

You're overwhelmed by options

X, LinkedIn, Reddit, newsletters, SEO, ads... You try everything, stick with nothing.

Marketing feels like a second job

You're a solo founder. You're already building, supporting users, handling everything. Where's the time?

Why conversations beat cold outreach

The data is clear: people buy from people they trust

Cold outreach 1-2% response rate
100 cold DMs sent
~2 replies
~0 users

Strangers ignore strangers. Your cold pitch lands in an inbox full of other cold pitches. Without trust, you're just noise.

Warm relationships 20-40% conversion
20 genuine conversations
~12 remember you
~5-8 try your product

When someone already knows you're helpful, your product mention isn't a pitch — it's a recommendation from a trusted source.

Referrals convert 3-5x higher than any other acquisition channel
92% of people trust recommendations from people they know over any advertising
It takes 5-7 interactions before someone remembers your brand

The math is simple: 20 warm conversations beat 500 cold DMs. Week1 helps you build those relationships systematically.

The founders who get users early do it differently

They build relationships before they need them. Week1 shows you exactly how.

1 Show up consistently
2 Start conversations
3 Earn trust
4 Get users

Know exactly what to do

Every week, get 1-3 specific actions tailored to your product and stage. No more decision paralysis.

Fits your schedule

Choose 15, 30, 60, or 120 minutes per week. Week1 sizes your actions to match your available time.

Track what matters

Not followers or likes. Conversations started. Relationships built. Users gained. Real outcomes.

Adapts to your results

Your weekly plan evolves based on what's working. Double down on what converts, skip what doesn't.

What to realistically expect

This is a slow burn, not a growth hack. Here's the honest timeline.

Week 1-2

Planting seeds

You're showing up, being helpful, starting conversations. Building the foundation.

First replies and acknowledgments
Week 3-4

Getting recognized

People remember your name. You get DMs, follow-backs, "hey I've seen you around."

People start reaching out to you
Week 5-6

Trust converts

Conversations become "what are you building?" moments. People check out your product because they trust you.

First users from relationships
Week 7-8+

Compounding

Your network grows. Users refer others. The same weekly effort produces bigger results.

Organic growth kicks in

This isn't slow — it's sustainable. Founders who try to shortcut this with cold outreach often spend the same 8 weeks getting zero results and burning out.

Example plans for different founders

Select the scenario closest to yours

Week 3 Monday morning
15 min
Reply helpfully to 5 founder posts

Search for founders discussing problems you understand. Share a specific insight in 2-4 sentences.

Example reply:
@founder: "Struggling to get signups. Landing page converts at 0.5%. Any tips?"
"Had the same issue — turned out my headline was too clever. Switched to literally describing what it does ('Track expenses in 30 sec') and hit 3.2%. Sometimes boring wins."
15 min
Answer 3 questions in r/SaaS

Sort by 'new', find genuine questions, share practical advice from your experience.

Example answer:
"How do you handle pricing for a new SaaS? No idea where to start."
"Start higher than you think. I launched at $9/mo, raised to $29 after 3 months, zero churn from existing users. People who pay more also complain less and stick around longer."

Clear steps, not vague advice

Every action includes exactly what to do, how long it takes, and examples to follow. No more guessing what "engage on social media" actually means.

  • Step-by-step instructions
  • Time estimates you can trust
  • Real examples to model
  • Builds on previous weeks
Week 2 Monday morning
30 min
Answer 2 questions on GitHub Discussions

Find repos in your space with active discussions. Give detailed, helpful answers that show your expertise.

Example answer:
"How do I handle rate limiting in my API client?"
"I'd recommend exponential backoff with jitter. Start with 1s delay, double it on each retry, add random 0-500ms. Cap at 32s. Here's a snippet: [code]. Also check the Retry-After header if the API sends one."
HN 30 min
Comment thoughtfully on 3 Hacker News posts

Find Show HN posts or discussions relevant to your domain. Add genuine insights, not promotion.

Example comment:
Show HN: I built a CLI tool for database migrations
"Nice work. One thing I've learned building similar tools: version conflicts are the #1 support issue. Consider adding a 'status' command that shows pending vs applied migrations. Saves hours of debugging."

Built for developer audiences

Developers trust peers who contribute to the community. Week1 helps you show up where developers already hang out.

  • Technical communities prioritized
  • Code-friendly examples
  • Earn credibility through expertise
  • No spammy self-promotion
Week 1 Monday morning
15 min
Engage with 10 posts in your niche

Find creators and potential users in your space. Leave genuine, thoughtful comments — not generic "great post!" replies.

Example comment:
Fitness influencer posting about morning routines
"The 5am wake-up changed everything for me too. Curious — do you adjust this on rest days or keep it consistent? I've been experimenting with both approaches."

Perfect for busy founders

Only have 15 minutes? That's enough to start building presence. Week1 prioritizes the highest-impact action for your available time.

  • One focused action
  • Visual platforms prioritized
  • Build genuine connections
  • Scale up when you have more time

Track what matters, adapt what works

Your progress over 4 weeks
Actions completed
17 of 20
Conversations started
23
Responses received
14
Conversion from conversations
32%
X replies getting 2x more responses than Reddit. Next week's plan focuses on X.

We track outcomes, not vanity metrics

  • Conversations started Real interactions with potential users
  • Responses received People engaging back with you
  • Users gained The number that actually matters
  • Not: followers, likes, impressions Vanity metrics that don't pay bills

Is Week1 right for you?

We'd rather be upfront than waste your time

Good fit

  • You have 15-120 min/week for marketing
  • You have 0-500 users and need traction
  • You're overwhelmed by marketing options
  • You've been inconsistent with marketing
  • You're solo, doing everything yourself
  • You want traction before investing in content
×

Not a fit

  • You need users in the next 30 days
  • You want viral growth hacks
  • You already have 500+ users
  • You want AI to do it all for you

Ready to stop guessing?

Join the waitlist. We'll notify you when Week1 launches — early members get first access.

You're on the list! 🎉

We'll email you when Week1 is ready. You'll be first in line.